Simply Straight Straightening Serum | Waterlily + Cactus | 4 Oz

Love your hair from the outside in with Raw Sugar’s Simply Straight Serum. Crafted with a blend of Vegan Keratin, Hibiscus Extract, and Linoleic Acid, our botanical straightening serum is designed to keep frizz and humidity at bay, revealing smooth, shiny hair. A Vegan formulation (Keratin is sourced from Oat Protein), our unique serum helps to smooth and soften hair while controlling curls, tangles, and frizz. The result is gorgeous, gleaming hair, full of body and free of frizz. Added bonus- this formula offers thermal protection, perfect for use with blow driers, straighteners, and curling irons alike.  

Highlighted Ingredients:  

Vegan Keratin: sourced from Oat Protein, enhances shine and smoothness while reducing frizz 

Hibiscus Extract: maintains moisture in the hair while helping to prevent frizz and dehydration 

Linoleic Acid: encourages healthy scalp conditions and helps to control moisture loss… all while shielding from potential heat damage 

Scent: Waterlily + Cactus 

Floral, dewy, and breezy 

Raw Sugar Haircare is Vegan, Cruelty-Free, and formulated without Sulfates and Parabens. Our products are packaged in Post-Consumer Recycled Plastic and made with good-for-you ingredients that won’t harm or strip the skin of its natural goodness. Each Raw Sugar purchase supports the Raw Sugar Initiative- dedicated to making the world a cleaner, healthier, and happier place.